About Charity Ads

You will be working directly with me, Chris Savor. I have 10 years of experience working with international charities and Google Ads.

With a low-cost monthly retainer, I will manage your ad account and make ongoing optimisations to make sure you are not leaving any opportunities behind.


How It Works

1) Analytics Setup

I will create conversion goals and make sure everything is tracking correctly.

2) Keyword Research

I will research your competitors and search trends, and list hundreds of potential keyword targets.

3) Ad Writing

I will write ads that match your brand voice and attract new supporters.

4) Landing Page Review

I make sure your landing pages are optimized for conversion.

5) Optimisation

I will monitor your account daily and keep optimising the account to increase conversions.

6) Reporting

I will create a dashboard to give you real-time results of how your campaigns are performing.

Case Studies

Action Against Hunger

After I left my full-time role at Action Against Hunger, I took on the sole focus of managing the google ad grant account. I expanded the geo-targeting, installed new conversion tracking, and completed competitor analysis that resulted in adding thousands of new keywords to capture more search engine market share. Conversions increased by 70% and we maxed the ad budget.

Peace Direct

I fixed account compliance issues after the 2018 rules came into effect, expanded the keyword targeting, wrote hundreds of matching ads, improved analytics conversion tracking and installed optinmonster popups to capture more email addresses. The result was hundreds of new email signups and a 30% boost in website traffic.

Why Use A Google Ad Account Manager?

Dedicated account managers stay up-to-date with rule changes and new bidding strategies and focus on one single goal: maximising your $10,000 to get the most visits, signups and donations.

10 Years Experience

I have spent over $10 million on ads throughout my career. I will apply all my knowledge and learnings to max your performance.

Save Time

Every charity employee manages a workload of at least 2 full-time jobs. Outsource a key task to a seasoned pro and improve your job performance.

Analytics Expert

I can install google tag manager and configure google analytics to correctly report on all key actions taken on your website.

Only £300 Per Month

Ad grant management costs £300 per month. I am mission-driven and extremely efficient, so I keep costs low but results high.

Free Consultation

Schedule a free consultation below or email me directly at chris@chrissavor.com.

Additional Services

With over 10 years experience in digital fundraising, I can advise on all areas of digital strategy, from technology and website development to email marketing and SEO. Learn more at chrissavor.com.

Email Marketing

Create email journeys that move people from subscriber to donor. I can write and code HTML email.

SEO Content Writing

I will write articles to get your charity on the first page of Google. I will also optimise existing pages with target keywords and correct SEO structure.

Conversion Optimisation

I will create segmented popups that run across your website to convert visitors into email subscribers and donors.